converting leads with blockchain content writing since 2017

Why Work with us

You're Too Busy

Your Team Does Everything

As a founder, you're too busy to create daily content that converts new leads and still make larger business decisions. Maybe your MVP launched successfully without much of a need for marketing beyond what you were given from launch parnters/ investors, but why not take it to the next level?

Your Team Does Everything

You might have a small team that does everything. You need to expand your marketing footprint as you look toward your next round or 100,000 users. Great content serves as a foundation for an inbound lead generation strategy. It's go time.

You Want Experience

Your Team Does Everything

You Want Experience

Working in this industry for the last 7 years, one of the biggest complaints we hear is that other writers aren't Web3/ crypto native. We get it. You don't have the time to explain what a smart contract is 4x a day, or explain why stablecoins are the underlying infrastructure for DeFi. With us, you don't have to.

About The Blockchain Writer

Someone Who Gets It

You need content from someone that understands crypto and blockchain. We've been writing about crypto since ICO white papers were more important than Dune. You know... the days when CoinMarketCap was your homepage and Bitcoin reaching $6,000 was a big deal. We've been writing about TradFi since security tokens were a thing. We translate engineers for a living. Our background is in education.

Conversions > Views

Any marketer can pay someone on Fiverr to rack up views on a phone farm in India. Not here. We prioritize conversions and we'll make a custom plan with you that delivers a positive ROI. We're in it for the long-haul and prioritize long-term success over easy money.

Authentic Writing by Real Humans

ChatGPT will put a lot of unoriginal writers out of business. Thank God. Our writing is 100% human written.

The Blockchain Writer

What is The Blockchain Writer?

The Blockchain Writer (TBW) is a content production studio that has specialized in written content for blockchain and emerging technologies since 2017.

From White Papers to Tweets, we service clients from the Fortune 50, to market-leading event producers like ETHDenver, to Venture Capital firms, to marketing agencies, to accelerators, to SME's.

Whether you need an article writer, eBooks, press releases, white papers, social media content, newsletters, podcasts, PPC, or SEO, The Blockchain Writer has effectively proven itself to be an industry leading content writer and production team. We provide content that drives engagement.

Case Study #1: Communication & Community Lead for ETHDenver

Overview:
As the leader of a diverse team of approximately 50 members, I executed a comprehensive campaign for a 10-day festival. My team spanned across various functions, including social media, communications, photography, public relations, scholarships, videography, and even managing our mascot.

Campaign Focus:
The campaign was meticulously planned and executed, focusing on several key areas:

1. Team Leadership:
Managed a team of around 50 individuals across multiple disciplines. This included social media managers, communication specialists, photographers, PR professionals, scholarship coordinators, videographers, and our mascot team.

2. Budget Management:
Successfully executed a budget of approximately $115,000, coming in 10% under budget. This efficient budget management ensured that resources were maximized without compromising on the quality of the campaign.

3. Social Media and PR:
The campaign secured approximately 15 million impressions. Additionally, we achieved the equivalent of 1 year and 3 months of video watch time. During the 10-day festival, we grew our social media followers from 60,000 to 69,000, showcasing a significant increase in engagement and reach.

Results:
15M impressions across 10-day festival, highest ticket sales in organization history, and over 1 year of video watch time in less than 1 month after the festival ended.

Case Study #2: Content for Draper Goren Holm

Social Media + Blog Writing

As the lead content creator for the LA Blockchain Summit and the first Security Token Summit (2019), the two premiere blockchain events in the Los Angeles market, we spearheaded a social media campaign that brought in 2 million organic impressions during the event's month.

The campaign was focused on four parts:

1. Blog Posts: Every panelist and sponsor was featured on a social media channel and most were included in a blog post, a tactic that drove traffic.

2. Podcasts: While I did not conduct the podcast interview, I created what I call Pod2Blogs, or blog posts that recapture podcast interviews in a unique way to both drive SEO and deliver access to audience members that would prefer to read compared to listening to a podcast.

3. Newsletters: The weekly newsletter was an additional, important channel through which we connected with our community, as well as a mechanism to provide additional coverage for sponsors of the event.

4) Social Media: The campaign netted 1.65M impressions on Twitter alone that month, without ad spend, using a unique, inclusive approach to Tweeting that included every single sponsor, speaker, and most media partners.

Results: Happy reoccurring sponsors and 2M organic impressions.

Case Study #3: NFL Rivals

As a Senior Content Writer, I played a crucial role in the pre-launch and launch phases of NFL Rivals, an NFL-licensed Web3 game. Collaborating with a cross-functional team, I contributed significantly to the creation of essential materials and content that were pivotal for the game's successful introduction to the market.

Campaign Focus:

1. Presentation and Branding Decks:
Worked with a cross-functional team to develop essential presentation decks and branding decks. These materials were designed to effectively communicate the game's value proposition and brand identity to various stakeholders.

2. Language and Content Creation:
Created compelling language and content for the game's pre-launch and launch phases. This included crafting engaging narratives and promotional materials that resonated with the target audience and adhered to brand guidelines.

3. Research and Investor Decks:
Conducted comprehensive research to develop investor decks and thought leadership materials. This research was instrumental in enhancing the company's reputation and ensuring that all content met stringent brand guidelines.

Results:
The concerted efforts in content creation, research, and collaboration resulted in a strong pre-launch and launch presence for NFL Rivals. The materials produced not only supported the game's introduction but also contributed to building a robust brand reputation and attracting investor interest.

converting leads with blockchain content writing since 2017

We've Worked with

Why Work with us

You're Too Busy

Your Team Does Everything

Your Team Does Everything

Your Team Does Everything

Your Team Does Everything

Your Team Does Everything

You Want Experience

Your Team Does Everything

You Want Experience

Subscribe

About The Blockchain Writer

Someone Who Gets It

Conversions > Views

Authentic Writing by Real Humans

The Blockchain Writer

What is The Blockchain Writer?

Case Study #1: Communication & Community Lead for ETHDenver

Case Study #2: Content for Draper Goren Holm

Social Media + Blog Writing

Case Study #3: NFL Rivals

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