Written Content for the Decentralized 🌎

As the lead content creator for LA Blockchain Summit (LA Convention Center) and Security Token Summit (Ritz Carlton LA), the two premiere blockchain events in the Los Angeles market, we spearheaded a social media campaign that brought in 2 million organic impressions during the month of the event. 

The campaign was focused on four parts: 

1) Blog Posts: Every panelist and sponsor was featured on a social media channel and most were included in a blog post, a tactic that drove traffic.

2) Podcasts: While I did not conduct the podcast interview, I created what I call Pod2Blogs, or blog posts that recapture podcast interviews in a unique way to both drive SEO and deliver access to audience members that would prefer to read compared to listening to a podcast. 

3) Newsletters: The weekly newsletter was an additional, important channel through which we connected with our community, as well as a mechanism to provide additional coverage for sponsors of the event. 

4) Social Media: The campaign netted 1.65M impressions on Twitter alone that month, without ad spend, using a unique, inclusive approach to Tweeting that included every single sponsor, speaker, and most media partners. 

Results: Happy reoccurring sponsors and 2M organic impressions.