The Blockchain Writer (TBW) is a content production studio that has specialized in written content for blockchain and emerging tech since 2017.
From White Papers to Tweets, we service clients from the Fortune 50 enterprise blockchain outfits, to Nasdaq-listed blockchain mining companies, to market-leading event producers like NFT.NYC, to Venture Capital firms like Draper Goren Holm.
Whether it is blog writing, eBooks, press releases, white papers, social media content, newsletters, podcasts, PPC, or SEO, The Blockchain Writer has effectively proven itself to be an industry-leading written content production studio without asking clients to spend 10K per month on a nonsense marketing plan. We provide SEO-driven organic content that drives engagement and leads.
How can you trust an SEO writer that doesn't even rank highly for their own SEO? Here's the short answer... you CAN'T.
For the last four years, The Blockchain Writer has made itself a permanent fixture for blockchain and crypto writing related searches, and we beat all of our competitors at this too. See for yourself on Google.. just search for it.
How has this helped us? We haven't had to spend a dollar on advertising in 4 years. SEO is at the heart of our marketing funnel, and chances are SEO is how you found us. Organic SEO can make your business hundreds of thousands of dollars in revenue. It takes time but it's worth it. How do we know? Because we've done it for ourselves.
As the lead content creator for LA Blockchain Summit (LA Convention Center) and Security Token Summit (Ritz Carlton LA), the two premiere blockchain events in the Los Angeles market, we spearheaded a social media campaign that brought in 2 million organic impressions during the month of the event.
The campaign was focused on four parts:
1) Blog Posts: Every panelist and sponsor was featured on a social media channel and most were included in a blog post, a tactic that drove traffic.
2) Podcasts: While I did not conduct the podcast interview, I created what I call Pod2Blogs, or blog posts that recapture podcast interviews in a unique way to both drive SEO and deliver access to audience members that would prefer to read compared to listening to a podcast.
3) Newsletters: The weekly newsletter was an additional, important channel through which we connected with our community, as well as a mechanism to provide additional coverage for sponsors of the event.
4) Social Media: The campaign netted 1.65M impressions on Twitter alone that month, without ad spend, using a unique, inclusive approach to Tweeting that included every single sponsor, speaker, and most media partners.
Results: Happy reoccurring sponsors and 2M organic impressions.
Do you have question on how to get started writing about cryptocurrency? Maybe your brand is exploring how to use NFTs and now it's your job to write about them.
These blog posts contain some of my best strategies that have helped me write about blockchain and crypto since 2017. Feel free to look around and comment on the posts with any questions you have.
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